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Cost Factors

What goes into a website?

Concepts & Planning :
&welcome blurb? Can you describe your target audience(s)? What is your compelling call-to-action - what do you want your audience to do after viewing your site? Is your site easy to navigate and read?

Creating a clear plan is important for every successful project: identifying the direction, goals, size & success criteria (how you'll know if you're there or not). Have you created a site map outline? Will you want several design concepts to choose from? Do you have a detailed plan, or do you need help developing one? How many people are on your planning team? Are they all on the same page?

The amount of time required for concept & planning meetings always factors into the overall cost and success of the finished product.

Concepts & Planning :
What is your site about? Web pages should be self-evident, obvious, and self-explanatory. Is your content condensed for the web? Remove everything nonessential. Pages should be divided up into clearly defined areas. Will you need our help reorganizing your site content? Would you like to rotate site promotions?

Do you give visitors a reason to come back? Is the text on your site captivating as well as to the point? The quality of the content on your website often determines how long your audience remains interested in your message, products, or information. Carefully-crafted, quality content improves search engine rankings.

Do you already have professional images/identity package? Will you need us to select and purchase stock photography? The cost of quality images and professionally written copy can certainly be a factor, but investing in these assets greatly increases the impact on your audience and the overall success of your site.

Graphic Design :
Design is one of the most important factors that influences cost, and affects the quality of the finished product. Every design is different, but most quality projects require at least 20 hours of design. Do you need several rounds of revisions to get that exact look you want? Revisions can add hours to the proposal and increase cost, but are often the difference between excellent and award-winning design. Checkout some of our client reviews saying "Axtr Studios delivers the best web design in Memphis".

Development :
Development is the process of transforming the finalized web design & site map into a functional product. Building a solid foundation with HTML, CSS or Flash pages, placing content into the site, and optimizing graphics for the web takes time; of course, the more pages you need and the larger the project scope, the longer development time.

Extras & Add-ons :
When it comes to the web, almost anything is possible. Whether you want a sophisticated content management tool, customizable forms, database-driven web applications, dynamic Flash interactivity or interactive menus; special features and functionality can quickly expand the scope and cost of your project. These extras add value and give that elusive "cool factor" to your finished product.

Is your site at the top of search engine results? Are you missing out on potential customers? What keywords would you like for people to use to find you? Want your site to appear before the competition? Axtr Studios can move you to the top using Search Engine Optimization (SEO) techniques.

Set-up & Testing :
Placement of the final website on a hosting server of your choice and then testing (as outlined in the planning stages) to make sure everything is operating correctly is the final step in production. Costs associated with set-up & testing are influence by the complexity and amount of requested changes to your project. Every project requires some amount of time for set-up, testing and debugging. Looking for the best Web Design & Graphic Design for your budget?